The Importance of Your eCommerce Site for Your Business

It is plain to see why a poorly designed website can be a major problem to online businesses, most especially during the holiday season, which covers 20% to 40% of the yearly sales.

In this regard, those who need data validation can refer to the stats that explain the importance of your brand’s presence on the Internet:

  • Before people shop at a physical store, they often check websites of online stores.
  • Customers search online for the prices and availability of goods so they would know whether to shop online or at physical stores.
  • During an economic crisis, consumers exercise caution when shopping online to stretch their budget, resulting to an increase of website traffic.
  • Shoppers that tend to purchase downloadable gifts like eBooks, music and FB credits, among others, will likely buy more.

Optimize Your Online Site Immediately

Now that you are aware of your site’s importance, what should you do before the holiday season approaches? It is never too late to try some of these strategies:

Prepare for unexpected traffic.Plan ahead of time to make sure that your site can manage all the orders. Anticipate peak loads, observe the responsiveness of your site and assess application performance way before Cyber Monday.

Increase the speed of your site. Use a CDN (content delivery network) for a speedy delivery of relevant content with videos and images to your consumers.

During the holidays, most shoppers use their mobile devices to search online before heading for the stores. Therefore, it would be wise to incorporate an in-store experience with info regarding your well-timed and relevant personalized website and mobile apps.

Find ways to let the customers easily find your products on the web. To improve exposure, submit a feed to the top online shopping comparison engine, Google Product Search. Try the Amazon Marketplace or add pay-per-click ads to Amazon Product Ads’ product and category pages. This way, shoppers will be able to view your ads when they find products that are similar to yours.

Though social media is not the main channel for searching, it has targeted the mainstream and has therefore gained importance, specifically to GenY shoppers. Transform visitors into sales channels by including social sharing in product pages. Display good customer service in public by resolving issues with customers on networking sites like Facebook or Twitter.

People who are low on budget usually search online before buying, so it is a good idea to follow the example of various sites in making it fun, simple and efficient to shop on the web. Provide product filters, rich product details, comparison tools, well-designed navigation and recommendations. Enhance the images of your best-selling products, emphasize your value propositions and make sure that shipping and return policies are clear.

Fix your leaky conversion funnel immediately by adding simple and cost-efficient website usability and feedback tools.

Whenever possible, ask for the visitor’s email address and try to squeeze a lot of value out of each sign-up.

Try to employ remarketing campaigns so you can target consumers who take time to buy.

Annual Multi Trip Travel Insurance Explained

An upshot of the escalation in the availability of discount flights and budget accommodation has been that more and more Australians are heading off overseas. Combine this with increasingly hectic schedules and you see more people taking a number of shorter breaks than one or two extended holidays. As a result, Australia's frequent travelers are discovering the remarkable value of annual multi trip travel insurance. If you're buying individual single trip travel insurance policies every time you go overseas you could be spending more than you need to on your travel insurance.

To ensure that you are choosing the most appropriate cover, think about the holidays, business trips and school trips you, your partner and your family are likely to take this year. If you're planning to travel overseas more than once, then buying an annual multi trip travel insurance policy could save you both valuable time and money compared to the inconvenience and expense of taking out several single trip travel insurance policies.

Annual multi trip travel insurance is a great way to guarantee that you are covered for all your trips, even those last minute breaks. An annual travel insurance policy will also give you peace of mind as you will not find yourself in the situation where you've forgotten to ensure that your travel insurance cover is in place. Once you have bought your policy, you can sit back and relax for the next 12 months knowing that both your leisure and business trips are suitably covered.

Here are a few things to look out for when buying annual multi trip cover:

¥ What is the maximum duration you can be insured for any one trip? Most policies have a maximum number of days for leisure travel and a maximum number of days for business leisure. If you are planning to be away for longer then you should look at buying a single trip travel insurance policy.

¥ Are you too old? Most policies have a maximum age.

¥ Is there a limit to the total number of trips through the year?

¥ Does it cover business travel?

¥ Does it allow your partner or children to travel on their own?

¥ Does it cover frequent flyer points?

¥ Does it cover trips within Australia?

Online Shopping For School Supplies

This season, when it comes time to back-to-school shopping, many parents have decided to switch to online shopping for the supplies and even Dell computers their children need. One could find anything and everything on a child's list for school through various online stores and Internet sites that are connected to real brick and mortar stores. Besides being convenient, getting supplies for school through online vendors, there is also a money saving incentive. Most of the online stores are significantly cheaper than the real world stores, even those connected to a real world store.

Canada online shopping is a big deal because they save even more money and taxes when they shop through the Internet rather than in the brick and mortar stores. Many of the online stores will offer free or very low cost shipping if a person's order total goes over a certain amount and with school supplies, this is easy to do. From notebooks to crayons and staples and pens, most of the online stores carry everything a student will need to outfit them for the new semester ahead.

Now is the time to begin hunting for bargains with all the back-to-school sales, even if one does not have a child going to school. These discounts are for everyone and anyone; They do not have to be a student in order to save money on things like laptop computers, folders, rulers and high tech calculators. Canadian online shopping consists of many different electronics, school supplies such as notebooks, pens, papers and books as well as discounts on clothing and shoes, everything a student would need to go back to school.

For students who are going off to college or universities that will be staying in a dorm or apartment, they need more items then the typical school supplies. These students will need home furnishing type supplies and most of the time; These types of items are also on sale at this time of year. These items consist of bed spread sets, desk and chairs, organizers for a desk, organizers for bathroom necessities for those who share a bathroom with others, small kitchen appliances and area rugs as well soft style floor seating.

There are many smaller office supplies or desk equipment that one may need during the course of a semester that they should purchase now to save themselves from running out and getting it later. Things such as a three hole puncher, ruler, protractor, paperclips, brads, rubber bands, masking and scotch tape, sticky notes, erasers, scissors, colored pencils, markers, glue and white-out. These things may not be used everyday but could be used at some point in the semester for a special project and it would be nice to have them on hand.

A lot of online shops will ship faster service for a small fee if someone needs a certain supply right away for a project. For example a poster board in a certain color or a type of scissors with a wavy edge. These are items that would cost less to purchase online then at the local supply store or book store and saving money is what college students need to do everywhere they can.

There are a couple of things to beware of when shopping online. One is the shipping and handling fees. Most companies are reducing their shipping fees in order to bring in more customers. However, they are raising their handling fees to make up for this lack of income. An individual would be wise to shop around for an online shop before filing their shopping cart they will no doubt save even more money.

There are also some stores online that will charge taxes and other that do not. There is no law that says an online store needs to collect taxes from a state where they are selling to. For example if a person lives in Missouri and they are shopping at a place in Texas, they may have to pay a Texas state tax online but they do not have to pay Missouri state taxes. This is something to watch out for.

Forex Trading Education

Lack of enough knowledge on Forex trading by many people has led to them to failing to trade successfully. This has led to many traders investing lots of their money to ensure they get tips of how to trade smartly so that they get enough profits. Forex education has helped many to get the right information needed to trade. Different traders have adapted different techniques depending on the kind of business they are engaged in. The adaptation of any technique in the market depends on how long the trader wants to do his trading transactions per day. Some traders prefer to be in the market all day long while others will just come and go. For one to acquire proper education, it is good to how long you will be in the market.

Different traders have different aims when they enter into the market. It is good to start short-time trading when you are in the market. This will be a good way to know the techniques used in the market before you engage in the long day trading. As a beginner, it is not advisable to engage in day long business because the price keeps on changing. It is good to start with short time business so that you can monitor the prices and know the time to trade. You should know that in long business there is risk of getting loss. Quality education is good as it helps one to know how to make huge profits from the Forex game.

Forex trading education is also available on the internet. This has made it easy for traders to access important information which has assisted them to run their transactions smoothly. They have accessed data that has acted as a guide to them on how to do Forex trade. The internet has also given a good platform where traders can get information on how to come up with a good Forex business plan.

When you want to get information on the best ways to carry out Forex trading, it is good to avoid overspending on the same. Be aware of many conmen out there who are ready to milk people’s money and disappear. It is also good to be cautious so that you are not sold off fake Forex trading software. Be aware of the methods of the information in the software. It is good to seek the education services from trusted sources. Look for a provider who has been in the industry for a long time.